Job Summary: We are seeking a dynamic and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.
Key Responsibilities:
Data Analysis & Insights Generation:
- Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.
- Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities.
Data Visualization & Reporting:
- Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership.
- Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.
SQL & Python Development:
- Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
- Use Python for data analysis, automation, and to develop custom analytical solutions.
Business Strategy & Recommendation:
- Co-relate data with business goals to generate actionable recommendations that drive marketing success.
- Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.
Project Management:
- Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders, and delivering results as per agreed specifications.
- Work closely with cross-functional teams to ensure alignment on goals and objectives.
Marketing Analytics:
- Deep understanding of funnel analytics, customer segmentation, and user activity modeling.
- Generate insights on the go and provide timely recommendations to improve marketing strategies.
Collaboration & Communication:
- Effectively communicate complex data insights to a variety of audiences, including non-technical stakeholders and senior leadership.
- Work in a fast-paced and dynamic environment, delivering objective results under tight deadlines.
Preferred Skills:
- Experience in a marketing or digital analytics environment.
- Experience with data visualization tools such as Tableau or Power BI.
- Knowledge of credit strategies and financial analytics.
Qualification: B.E, B.Tech & M. Tech from IIT/NIT colleges.
Experience: 1- 3 years
Notice Period: 15 to 30 Days
Disclaimer :
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at anytime at the sole discretion of the Employer.
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By submitting an application for the aforementioned position, I, the applicant, grant Kreditbee or Krazybee permission to gather any personal data that may be needed in order to assess my application for the aforementioned employment.